CEMEX Mexico has introduced a unique new product to the market, EXTRA cement, the result of almost three years of research and development. This new product becomes part of the extensive portfolio of building solutions that the company offers to its customers around the world.

EXTRA cement is especially designed at the molecular level to reduce cracking due to plastic contraction by up to 80% during the curing periods for concrete and mortars. It also creates a more manageable mix with better integration and cohesion. The curing process begins during the first few hours after application, when the material begins to harden and become more resistant.

In structures built with conventional cement, cracks due to plastic contraction of the components in the mix begin to appear during this stage. EXTRA cement reduces this occurrence by up to 80%, allowing the contractor to give his clients better quality results and to generate savings by avoiding the need to repair and seal cracks.

“The development of this new product presented an interesting strategic challenge; CEMEX could launch it as a new Premium product or substitute the product entirely, thereby achieving a product that is much better than what other companies can offer. We decided to pursue the latter and came up with the concept of EXTRA, which has now been incorporated into all our cement brands throughout Mexico,” says Ricardo Naya, Commercial and Marketing Vice-President for CEMEX Mexico.

CEMEX is a global building materials company that provides high-quality products and reliable services to customers and communities in more than 50 countries. CEMEX has a rich history of improving the well-being of those it serves through innovative building solutions, efficiency advancements, and efforts to promote a sustainable future.

Video on ‘The city of future’, CEMEX corporate website